Who We Are
We are both the #1 dentist recommended and the #1 bestselling brand for sensitive teeth*, in many countries around the world, trusted by millions of people. Why? The answer is simply because our range of Sensodyne toothpastes are proven to relieve the pain of sensitive teeth and provide long lasting protection with twice daily brushing.
*Value Retail Sales data, 12 months ending June 2018
We're dedicated to creating a future where every life is sensitivity-free
the first desensitizing toothpaste containing strontium chloride, launches in the US and UK. Strontium Chloride helps to block the dentin tubules.
Sensodyne F, the first toothpaste containing potassium nitrate (which helps to sooth the nerves inside the teeth), is lauched. It's clinically proven to relieve pain when used twice a day.
As leaders in the field of tooth sensitivity, we're committed to working together with academic institutions and laboratories. These relationships allow us to develop our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity pain.
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range - for example -potassium nitrate, NovaMin™ and stannous fluoride - to help relieve tooth sensitivity. These technologies work to either soothe the nerves inside sensitive teeth, or to shield and protect the exposed dentine.